Stage 3

Community Edition Packaging Design Brief

The third stage of the Community Edition Project is all about packaging: the first meeting between a user and their new device.

Your task is to create a unique packaging design that delivers a wonderful first impression and represents the product within.

We’re looking for a packaging design that represents the design of the phone inside of it. Before submitting, you should carefully consider the winners of our Hardware and Wallpaper design stages to ensure a cohesive unboxing experience. Remember, the winning concept of Stage 1 was Phosphorescence:

Using green-tinted phosphorescent material finishes, elements of the back of the phone emit a soft glow in the dark. This feature is purely analogue, requiring no power source, and can last for hours before gradually fading until it recharges by daylight. It is widely used in the watch industry. Like the fireflies, the glowing feature can also be functional, for example locating your phone in the dark or indicating your presence.

As part of your submission, you should share the inspirations and ideation process behind your packaging design by responding to the following:

  • Describe your idea and the inspiration behind it.
  • What tools were used to create the series?
  • What was your creative process? E.g., computer applications used.


We strongly recommend sharing the story behind your work as a way to strengthen your overall submission.

The submission deadline is 21 June, 22:00 BST. Valid entries will then go forward to a period of community voting. Votes will be a key deciding factor for our internal panel who will determine the overall winner. The panel will be led by Ryan Latham, Senior Director Brand & Creative and Chris Weightman, Industrial Design Lead. Once the winner is announced on 4 July, the team will be in touch to begin the collaboration process.


Brief specifics:

  • You are designing a new outer sleeve for our existing Phone (2a) box, meaning the size and dimensions of the packaging cannot be changed.
  • Your design should wrap around all sides of the sleeve. Be aware that a large regulatory label will be placed on the back, covering part of your design. See the attached file to note the exact placement of the label.
  • Please note, the product name ‘(2a)’ and the Nothing logos will be present over the top of your design in a contrasting colour. This does not have to be incorporated into your own design. 
  • The specific sleeve dimensions are: 177 x 91 x 28 mm. These cannot be changed.
  • To assist with your submission, we have attached an outline of the packaging. Here you can see where the (2a) logo sits. You use this as your template if this helps.



Rules:

  • Nothing reserves the right to choose any design submitted and will take Nothing Community votes into consideration.
  • Designs featuring third party IP, offensive words, symbols or ideas are not valid and will not go forward for voting or judging.
  • We believe in a future where AI elevates human creativity and talent. Your entry to the Packaging Design stage should be a display of your unique, genuine and distinctive creative process. If you decide to make use of a generative AI tool, we would like for you to use it to elevate your concept, not for it to generate a concept for you. If you decide to use a tool, you should openly state that you have used it, explaining how it has helped elevate your idea.
  • The winning submission will go through a feasibility assessment for implementation and is therefore subject to change.
  • One submission per person.
  • Full T&C’s linked here.

Key Dates:

  • Submissions Open: 3 June 2024
  • Submissions Close: 21 June 2024
  • Voting Opens: 24 June 2024
  • Voting Closes: 28 June 2024

Download Links

Templates download

FAQ

  • What do I get if I win?

    Winners will engage directly with the Nothing Team to collaborate and build on their winning submission. This collaboration may occur via video calls or in some cases, the winner may be offered an expenses paid visit to the relevant teams at their respective work location.

    All winners will be invited for a trip to London later in the year for an event to officially launch Phone (2a) Community Edition. Winners will of course also win the final product itself.

  • Yes, this is an essential aspect to entry and winner selection. If you win but are unable to commit to this, we may select an alternative winner.

  • No. This project is not designed to generate revenue but as an exploration of co-creation between Nothing and our community.

  • No. You are free to make submissions via any supported file types, including images, videos and text. The most important part of your submission is the idea.

  • Yes. We will celebrate the winners online throughout the campaign and on the product itself. We may even have your work showcased by a design publication.

  • Winners are chosen by internal panels at Nothing. Panels are made up of experts in the respective design discipline at each stage. Panels will be paying attention to the idea, the story and the overall design - they will also consider the community voting as an indication of a submission's popularity.

  • Yes! This is a project of collaboration after all.

  • No. Under the Terms & Conditions, participants assign rights to designs to Nothing. The reason for such assignment is that designs are closely tied to Nothing’s products and Nothing requires full rights to manufacture and distribute the winning Community Edition phones. Participants will be credited and retain a licence to display their design work. 

  • The stages are opened one after another, to ensure that the wallpaper, packaging and marketing campaign are each informed by the hardware design. There should be a cohesive look and feel across each of these aspects in the final product.

  • Yes!

  • No, we're looking for quality over quantity. Accounts will be limited to one submission each.

  • The competition is open to individuals over the age of eighteen (18). Due to legal restrictions, we are unable to accept submissions from countries/regions subject to sanctions or from individuals on export control or sanction lists. Please see our Terms & Conditions.